Case Study: Dove Men

Objective

Dove Men was looking for a way to segment a targeted offer across select retail chains to encourage pantry loading of its Shampoo and Conditioner products while also supporting its NCAA Football sponsorship.

Solution

Through a partnership with Fanatics.com, Receipt Rewards enabled Dove Men to offer consumers who purchased two specially marked (2) Dove Men Shampoo or Conditioner items in a single transaction the opportunity to receive a unique promotion code valued at $10 on licensed sports merchandise on Fanatics. com without any retailer involvement. Receipt Rewards also tracked retailer performance, geographic trends, basket data analysis and was able show Dove Men when consumers where most apt to make their Dove Men purchase.